La Sportiva: new General Manager


Ziano di Fiemme, March 2021 – From a small artisan workshop and its foundation by Narciso Delladio in 1928, to an innovative company that has changed the ways of enjoying the mountains with its specifically designed products, under the guidance of Francesco Delladio, up to the expansion into international markets thanks to the current CEO and President Lorenzo Delladio, who has been supported for over 19 years by GM, Lanfranco Brugnoli, due to retire shortly. With Lorenzo and Lanfranco at the top, the company from Val di Fiemme, in Trentino, has seen constant double -digit growth over the years and repositioning from a footwear company to a global brand with expansion in the clothing sector for technical mountaineering and the consolidation of strategic markets such as North America and China. “All my gratitude goes to Lanfranco – said Lorenzo Delladio – for having supported our family by enabling the company to grow day after day with great dedication, sensitivity and responsibility. In less than 20 years we have gone from being a niche brand for mountain enthusiasts to a brand that is distributed in over 70 countries and with the utmost attention to environmental and social issues. A path that traces the way for the next family and managerial generation. "Marcello Favagrossa, 55, has a degree in Economics and Commerce and a consolidated marketing experience with international companies in various sectors. His international career as General Manager has seen him working for many years in the United States. "Marcello finds a solid company - adds Delladio - in constant growth and with an ambitious development plan. In his venture he will be joined by me and my family, who are preparing to lead the company in the coming years.

"Within what has been defined by La Sportiva as the "Climbing to Excellence" project, a name that recalls its vocation for the vertical world, the company has worked on a profound reorganization of business processes by introducing new figures in all key departments, capable of generating value for the company. In particular, the marketing area has assumed a central role with the appointment of Giulia Delladio, the fourth generation of the family, to the role of Corporate Marketing Director. “One of the fundamental focuses today - adds Giulia Delladio - is sustainability at all levels: from the product to the process, passing through the daily choices of employees, collaborators and suppliers. We want supporters of our brand and all those who contribute to its development to be able to feel proud to represent, dress and wear it. "

The new structure now has the task of achieving strategic objectives through sustainable growth and the enhancement of the wealth of skills built over the years.

Innovation, passion and sustainability: for your mountain.


Ready, Get Set, Ski!

Enjoy a sneak preview of the new ski season on Saturday 23 and Sunday 24 November with the opening of three ski lifts: Agnello di Pampeago, Paradiso and Ferrari del Passo Rolle.
All other Fiemme-Obereggen ski areas will be open from Saturday 30 November.

News for the winter season 2019/2020

Among the news for the 2019-20 ski season of the ski area Fiemme-Obereggen, in addition to the two new restaurants on the ski slopes of the ski area Bellamonte-Alpe Lusia and Alpe Cermis, a new ski slope on Alpe Cermis and a sledding slope in the Latemar Ski Center.

Top 10 Winter

Ten unique experiences to live in Val di Fiemme:
ski nights under the stars, artistic ski slopes, exciting ski runs,
tracks of deer, sights of history, sunsets on the Dolomites and dinners on the snow

Val di Fiemme takes you to the top

Every day from 15 June to 16 September 2019. Here you will find all the information regarding opening times of the chairlifts including special opening times at the end of the season

That red Trekking

Trekking in Val di Fiemme become red like a fire.
Dolomitic sunsets, forests of spruces and expanses of rhododendrons.

Get a free day of skiing during springtime

From March to April, come and ski while enjoying jazz music, themed menus and DJ sets
In Val di Fiemme, when days become longer, one day of skiing will be free.
And from March 10th music is joining the fray and reaching the dining tables.