Cembra, Valle di Cembra | July 4 – 6, 2025
One of the most anticipated events of the Trentino summer returns: the Müller Thurgau Exhibition, now in its 38th edition. Three days dedicated to Müller Thurgau, the quintessential mountain wine, featuring free and guided tastings, cultural events, shows, showcooking, vineyard excursions, and local gastronomic proposals.
An immersive experience in the heart of the Valle di Cembra, to discover the flavors, aromas, and passion that make this territory unique.
Friday, July 4
18.30 | Parco dei Tre Maestri, Cembra
Inauguration of the 38th Müller Thurgau Exhibition and awards ceremony for the 22nd International Competition
19.00 – 24.00 | Palazzo Maffei
Free and guided tastings of Müller Thurgau
19.00 – 21.00 | Palazzo Barbi
Typical dinner organized by Rural Women (info and reservations: 0461 683110)
20.45 | Parco dei Tre Maestri
Comedy-wine show "In Vino Veritas" with Lucio Gardin
20.00 – 24.00 | Fuori di Taste
Tastings of wines from the Valle di Cembra, culinary proposals by Paolo Betti, and a music evening with Lucio Gardin
Saturday, July 5
10.00 – 24.00 | Palazzo Maffei
Free and guided tastings of Müller Thurgau
09.30 – 14.00 | Segonzano
"Heroes" – gastronomic trekking among the vineyards with a final typical lunch
10.00 – 16.00 | Palazzo Maffei
Reservable rooms for tastings by sommeliers and tasting groups
12.00 – 14.00 | Palazzo Barbi
Typical lunch organized by Rural Women (info and reservations: 0461 683110)
10.00 – 17.00 | Palazzo Maffei
Guided tasting of the winning Müller Thurgau from the International Competition
18.00 – 19.30 | Fuori di Taste
"Around the World in 80 Müller" – Thai showcooking with chef Oui and pairings with Müller Thurgau
19.00 – 21.00 | Palazzo Barbi
Typical dinner organized by Rural Women (info and reservations: 0461 683110)
20.00 – 22.30 | Viale di Cembra
"Dining with the Stars" – gastronomic path with dance performances and paired wines
21.00 – 24.00 | Fuori di Taste
"Grappa into Cocktails" – evening with unique grappa-based cocktails and music by DJ Cocca
Sunday, July 6
10.00 – 20.00 | Palazzo Maffei
Free and guided tastings of Müller Thurgau
10.00 – 14.00 | Giovo – Cembra
"Wineries in the Saddle" – e-bike tour with visits and tastings in three wineries in the area
12.00 – 14.00 | Palazzo Barbi
Typical lunch organized by Rural Women (info and reservations: 0461 683110)
For updates, detailed information, and reservations visit the official website of the Exhibition or contact the organization. A journey into taste among high-altitude vineyards awaits you.
