Technology and neuroscience are transforming the way we take care of ourselves. The very concept of longevity is evolving. Among the protagonists of the tech approach to wellness is Starpool, a leading company overlooking the forests of Val di Fiemme. Stress management, sleep, performance, and longevity are the cornerstones around which Starpool's scientific research activity revolves. The products and programs combine heat, water, and rest. In its headquarters in Ziano di Fiemme, a “longevity concept” has been developed with technologies that, in the eyes of visitors, appear almost science fiction-like. After all, Starpool has been designing and creating solutions for health, wellness, and the harmony between body and mind for half a century. It was founded in 1975 in Val di Fiemme by the enterprising Ardelio Turri, father of the current CEO Riccardo Turri, with the aim of spreading a true culture of wellness.
Starpool has created cutting-edge wellness pathways, even in everyday living spaces, where it is possible to receive the benefits of water without getting wet and achieve a state of total relaxation in zero gravity. The goal is to trigger a virtuous regeneration mechanism. Many have installed the Starpool floatation bed, called “Nuvola,” in their home space, which offers a sensation of suspension and freedom capable of removing all forms of stress. The body floats above more than 400 liters of water at basal temperature without the need to undress and get wet. There is also the Zerobody Cryo version that allows for an easy approach to cold therapy, whose benefits on longevity are well known. The secret to having a healthy mind and body is to disconnect, prioritizing periods of rest. The floating in zero gravity promotes a state of deep relaxation in a short time. It is a tool that helps “stop” the mind, even without any previous meditation experience. While floating in well-being, one can listen through headphones to a guided session of the APP Nu Relax by Starpool.
Casa Starpool consists of environments and spaces designed to facilitate the exchange of ideas and wellness experiences. Inside, there are a Training Center, four Show Rooms, a corporate gym, a Wellness Terrace, a Corporate Spa, a Research and Development department, a scientific research department, a Recharge Room available to employees, and a hospitality area for national and international events.
Working at Casa Starpool means benefiting from a project that promotes the daily holistic well-being of its employees. Starpool not only takes care of its one hundred employees but also dedicates energy to the well-being of the forests of Val di Fiemme. In 2025, on the occasion of the 50th anniversary, Starpool started a five-year plan dedicated to the preservation and recovery of the forest area in Val di Fiemme, with particular attention to the Biotopodi Canzenagol. The plan includes forest cleaning interventions, conservation actions, and awareness activities directed at the local community and visitors. Additionally, each year, the company commits to planting a tree for every sauna sold and for every visitor to Casa Starpool.
The company, directly present in 86 countries, has launched 4500 sustainable wellness projects around the globe aimed at architects and designers, hotels, companies, sports centers and gyms, beauty centers, and individuals. This innovative Made in Italy longevity house is located in Ziano di Fiemme at via Stazione 25. By visiting the online shop, one can also discover an innovative line of wellness accessories.
